Getting Attention For A Cool New Vehicle!

June 8, 2000 

A lot of people are expressing interest in a truck that Chevy hopes will be a breakthrough vehicle for them. This is Jeff Gilbert, with The Car Chronicles coming up on WWJ Newsradio 950.

The Chevy Avalanche--a new kind of pickup-SUV hybrid---is garnering a lot ofinterest in cyberspace. Brand Manager Ed Shoener says more than four hundred thousand people have visited their web site, and a lot of them have been asking for information

We had over seventy thousand people either give us their home address, ortheir e-address asking us to give them more information.

The Avalanche is a full sized SUV that can be converted into a full sized pickup in just a few minutes. GM unveiled it at this year's auto show, but it won't actually be out for a while

We're going to start production in the first quarter of '01, so we're getting pretty close.

Shoener says the Chevy Avalanche should be in dealerships by next summer.

With The Car Chronicles, I'm Jeff Gilbert, WWJ Newsradio 950.

Chevy steps up the marketing pressure on a vehicle that won't even be in dealerships for another year. This is Jeff Gilbert, with The Car Chronicles coming up on WWJ Newsradio 950.

Even though the Chevrolet Avalanche, pickup-SUV combo won't be in dealerships for another year, the company is going to start taking the vehicles to state and county fairs, so that people can see it

This is a grass roots effort to get to where the people are, to go to events where people go to.

Avalanche Brand Manager Ed Shoener says the Avalanche is very unique, a full sized SUV that converts to a full sized pickup. And while, yes, they started showing it off a year and a half before anybody could actually buy the vehicle, that's not a problem

It offers us a unique opportunity to unveil it, show people what the features are. So, that if they are interested in a vehicle like this, they
know it's coming.

It also may keep people from buying a competitors product. Shoener says more than four hundred thousand people have visited a web site devoted to the Avalanche.

With The Car Chronicles, I'm Jeff Gilbert, WWJ Newsradio 950.